Sie möchten als Unternehmen in Social Networks aktiv werden oder sind es schon? Wie sieht es mit Ihren diesbezüglichen Ressourcen, Ihrem Know-how und Ihren Mitarbeitern aus? Sind Sie fit für die digitale Zukunft?
Digital Mindshift
HANIEL and "The Generation Facebook" #xorg09 #digitalmindshift
Haniel, a german company with more than 50.000 employees is noticing social changes and different style of communication within his younger employees and managements. Christoph Böringer, member of the board, is explaining the company’s developements and solutions in the direction of internal social networks. He is talking about “The Generation Facebook”, the need for internal [...]
Digital Mindshift
"Please help us", the Moustache Brothers – Why systems like "fortresses" can open (Myanmar – Part 2)
In Part 1 of my thougths around “Digital Mindshift” in organisations and systems like “states”, I was writing about the “passive opening” of states due to the internet.
Although governments can regulate internet-accesses and information, inhabitants are learning behaviours like how to interact and are noticing, that the are other and “new” opportunities and ways of communication for them [...]
Digital Mindshift
Digital Mindshift: The fortress is opening.
I am often talking and discussing about 2.0-stuff and trying to describe my visions and current ongoing changes in our society, business and private-life best.
So, when I am talking about the “Digital Mindshift“, I am often using the metaphor of a fortress to visualize my conception: The fortress is opening.
Digital Mindshift
Der Videorekorder, der Computer und Social Media oder "The capitulation beyond digital developement".
English text above
Meine Großtante fragte mich, wie man ihren Videorecorder programmiert. Ich kann mich noch gut an die Zettel mit dem Programmier-Workflow und den gelb und rot angemalenen Knöpfen an der Fernbedienung erinnern.
Meine Großmutter bittet mich, die TV-Kanäle am Fernseher einzustellen. Sie bittet mich auch, ihre Telefonrechnungen durchzulesen, ob alles in Ordnung ist. Ich bin mir [...]
Digital Mindshift
Sorry, this is not a viral campaign…
I am very often in discussion about so-called “viral-campaign”-projects in my job with marketing-colleagues and agencies.
“Viral” has been a quite popular term for a long time in marketing – it’s not new, but everyone is fascinated by this “Viral Marketing”. Everyone wants to do it. But no one understands it.
Most of the time, when marketing [...]
Digital Mindshift
Another Web 2.0 Workshop
Just visiting a Web 2.0-Workshop with Jason Teitler (ikp) regarding blogs, podcasts, strategies, pr + communication. Some interesting comments and inputs. Gives me lust for much more…
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